Alexander, William G.
From Santa Cruz County history wiki
William Gideon (W. G.) Alexander was one half of the partnership of Alexander and Marsh, along with John Marsh. The partners are credited with building a "two-story tenement" in 1877, on the corner of today's Chestnut and Church streets. The building was later moved to 301 Elm Street, where it remains today.
- The Sidewalk Companion to Santa Cruz Architecture (4th ed. 2023), Chapter Two, entry (23). The names "William Gideon" are from unverified research by indexer Stanley D. Stevens.