Hotel Palomar

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1965 Palomar.png

Hotel Palomar, still the tallest building in Santa Cruz, was designed by W. H. Weeks and developed by Andrew "Andy" Balich on Pacific Avenue in 1928-29. The hotel and the adjacent Neary building remain today, unchanged from the 1965 photo at right except for the ground-floor PacAve frontage and tenants. Longtime tenants of the ground floor commercial spaces include El Palomar restaurant (pre-1989), and Santa Cruz Coffee Roasting Company, which moved to its current (2024) location after its previous PacAve home was damaged in the 1989 Loma Prieta earthquake. In the 1990s the Palomar was converted into low-income SRO apartments. The expansive second-floor ballroom, with its massive carved ceiling beams, remains available to rent for public uses.

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